ARMA Blog

Small Business, Government Contracting & Customer Service

100 Percent of Your Focus

ARMA Inc. - Friday, February 06, 2015

Adam Callinan has some straight-talking for what he calls the 10 things entrepreneurs need to stop doing.  Our favorite:

You only have 100 percent of your time to split up between your professional activities. If you do too many different things simultaneously, you’re just splitting up your 100 percent into pieces that ultimately resemble slivers of poor performance. Instead, spend 100 percent of your time and focus on becoming excellent at one thing.

 

Storytelling In Customer Service

ARMA Inc. - Wednesday, February 04, 2015

Corey Pemberton has a guest post over at the Duct Tape Marketing blog where they talk about how to apply the principles of storytelling to marketing.  But one idea in particular can also be looked at when we're talking about customer service:

Choose the Right Protagonist

Most businesses have spent a lot of time and money developing quality products or services. They’re understandably proud of what they’ve created. This creates a tendency to discuss what they’re selling at length.

But potential customers aren’t interested in your product or service taking center stage. They’re only interested in hearing about what you’re selling in a limited context: what it can do for them.

Choose the customer as the hero instead. Framing the story from their perspective helps you focus on what’s most compelling. It’s relatable because your marketing starts to sound exactly like the conversations already taking place in their heads.

Make the customer your protagonist; remember to approach the story from their perspective. 

They'll notice the difference.

 

Compliance 101

ARMA Inc. - Friday, January 30, 2015

Intuit has a great primer/reminder on some of the business compliance basics that a small business should be mindful of.   As they say:

Because of the vast number of government guidelines for compliance, it can be easy for business owners to find themselves in violation, leaving their companies open to penalties and even dissolution. Having a complete and thorough understanding of corporate compliance is crucial to protecting your business in the years to come.

Head over to the full article to get a better sense of what legal ramifications you should be paying attention to.

The Strategies Women Use to Rev Up Business Growth

ARMA Inc. - Thursday, January 29, 2015

Geri Stengel at the Ventureneer explores the strategies that women-owned business use to increase the growth of their businesses with Marsha Firestone, president and founder of the Women Presidents' Organization.

The five key points they discuss are: 

1. Access to key customers 

2. Diversity in markets

3. Saving customers money

4. Technology can be a critical differentiator

5. By listening to a customer’s frustration

Head over to the full article to read more.

National Mentoring Month

ARMA Inc. - Friday, January 23, 2015

There's still time for small businesses to participate in National Mentoring Month.  The SBA reminds us of the importance of mentoring for young people.  Mentored youth are: 

  • 55% more likely to be enrolled in college than those who did not have a mentor.
  • 81% more likely to report participating regularly in sports or extracurricular activities.
  • More than twice as likely to say they held a leadership position in a club or sports team.
  • 78% more likely to volunteer regularly in their communities.

Mentoring can boost employee morale, increase satisfaction and provide a meaningful way for your business to give back to the community.  To learn more, go here.

On Meetings

ARMA Inc. - Wednesday, January 21, 2015

Meetings can be important to get everyone on a team or in the company together.  But they can also be a waste of time if they're undirected or unnecessary.   Make sure your meetings are there for a purpose. 

#Smallbiz Mistakes

ARMA Inc. - Friday, January 16, 2015

How many of these do you make?

Thinking Like a Small Business?

ARMA Inc. - Wednesday, January 14, 2015

Provocative, but thought-provoking:

Conference Highlight: BE’s 2015 Entrepreneur’s Summit

ARMA Inc. - Wednesday, January 07, 2015

Coming up in March is Black Enterprise's 2015 Entrepreneur's Summit will be coming to Atlanta.  In addition to numerous panels and workshops, they'll also be hosting their annual Small Business Awards.  For more information about the Summit and the Awards, head over to Black Enterprise:

Getting Ready for 2015

ARMA Inc. - Wednesday, December 31, 2014

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