ARMA Inc. - Friday, August 15, 2014
Part of being the founder or president of a small business means that you need to be comfortable with promoting yourself, but that isn't a skill that comes naturally to everyone. Melanie Pinola at Lifehacker has written a bit about five lessons that she's learned about the difficult art.
Our favorite is this lesson:
Self-promotion isn't just accepted on social media and in networking situations, it's expected. Not only is it par for the course, some people even un-follow inactive accounts that never get status updates (they're following you for a reason, after all). The moment I realized some of my favorite online personalities consistently and regularly share what they've done—share, not sell or brag—was the moment I gave myself the okay to do so more often. It's not always as icky as it feels.