ARMA Inc. - Thursday, September 04, 2014
Conferences and networking can be difficult for many small business owners.
One technique that can help is a building "relationship plan." John Concoron talks about it over at the Duct Tape Marketing blog. Here are his steps:
- Put Together Your Conversations List
- Ditch the “Me First” Attitude and Make Some Friends
- Follow Up Over Time
- Deepen Relationships
- Increase ROI from your Relationships
Click through to the full article to read more.
In actual conversations, as with speeches, put your best line first. Don't bury the lede. You're telling someone about your business, not telling a joke.
When in doubt, be polite. Ask whoever you're networking with about themselves. This will give you time and information.
But above all, as we've said before, don't forget that you have something to offer them as well.