ARMA Inc. - Friday, February 06, 2015
Adam Callinan has some straight-talking for what he calls the 10 things entrepreneurs need to stop doing. Our favorite:
You only have 100 percent of your time to split up between your
professional activities. If you do too many different things
simultaneously, you’re just splitting up your 100 percent into pieces
that ultimately resemble slivers of poor performance. Instead, spend 100
percent of your time and focus on becoming excellent at one thing.
ARMA Inc. - Wednesday, February 04, 2015
Corey Pemberton has a guest post over at the Duct Tape Marketing blog where they talk about how to apply the principles of storytelling to marketing. But one idea in particular can also be looked at when we're talking about customer service:
Choose the Right Protagonist
Most businesses have spent a lot of time and money developing quality
products or services. They’re understandably proud of what they’ve
created. This creates a tendency to discuss what they’re selling at
But potential customers aren’t interested in your product or service
taking center stage. They’re only interested in hearing about what
you’re selling in a limited context: what it can do for them.
Choose the customer as the hero
instead. Framing the story from their perspective helps you focus on
what’s most compelling. It’s relatable because your marketing starts to
sound exactly like the conversations already taking place in their
Make the customer your protagonist; remember to approach the story from their perspective.
They'll notice the difference.
ARMA Inc. - Friday, January 30, 2015
Intuit has a great primer/reminder on some of the business compliance basics that a small business should be mindful of. As they say:
Because of the vast number of government guidelines for compliance, it
can be easy for business owners to find themselves in violation, leaving
their companies open to penalties and even dissolution. Having a
complete and thorough understanding of corporate compliance is crucial
to protecting your business in the years to come.
Head over to the full article to get a better sense of what legal ramifications you should be paying attention to.
ARMA Inc. - Thursday, January 29, 2015
Geri Stengel at the Ventureneer explores the strategies that women-owned business use to increase the growth of their businesses with Marsha Firestone, president and founder of the Women Presidents' Organization.
The five key points they discuss are:
1. Access to key customers
2. Diversity in markets
3. Saving customers money
4. Technology can be a critical differentiator
5. By listening to a customer’s frustration
Head over to the full article to read more.
ARMA Inc. - Friday, January 23, 2015
There's still time for small businesses to participate in National Mentoring Month. The SBA reminds us of the importance of mentoring for young people. Mentored youth are:
- 55% more likely to be enrolled in college than those who did not have a mentor.
- 81% more likely to report participating regularly in sports or extracurricular activities.
- More than twice as likely to say they held a leadership position in a club or sports team.
- 78% more likely to volunteer regularly in their communities.
Mentoring can boost employee morale, increase satisfaction and provide a
meaningful way for your business to give back to the community. To learn more, go here.
ARMA Inc. - Wednesday, January 21, 2015
Meetings can be important to get everyone on a team or in the company together. But they can also be a waste of time if they're undirected or unnecessary. Make sure your meetings are there for a purpose.
ARMA Inc. - Friday, January 16, 2015
How many of these do you make?
ARMA Inc. - Wednesday, January 14, 2015
Provocative, but thought-provoking:
ARMA Inc. - Wednesday, January 07, 2015
Coming up in March is Black Enterprise's 2015 Entrepreneur's Summit will be coming to Atlanta. In addition to numerous panels and workshops, they'll also be hosting their annual Small Business Awards. For more information about the Summit and the Awards, head over to Black Enterprise:
ARMA Inc. - Wednesday, December 31, 2014