ARMA Blog

Small Business, Government Contracting & Customer Service

#Smallbiz Mistakes

ARMA Inc. - Friday, January 16, 2015

How many of these do you make?

Thinking Like a Small Business?

ARMA Inc. - Wednesday, January 14, 2015

Provocative, but thought-provoking:

Conference Highlight: BE’s 2015 Entrepreneur’s Summit

ARMA Inc. - Wednesday, January 07, 2015

Coming up in March is Black Enterprise's 2015 Entrepreneur's Summit will be coming to Atlanta.  In addition to numerous panels and workshops, they'll also be hosting their annual Small Business Awards.  For more information about the Summit and the Awards, head over to Black Enterprise:

Getting Ready for 2015

ARMA Inc. - Wednesday, December 31, 2014

Merry Christmas

ARMA Inc. - Thursday, December 25, 2014

Evolving Roles of CMOs

ARMA Inc. - Friday, December 19, 2014

Keeping up with #GovCon on Twitter

ARMA Inc. - Wednesday, December 17, 2014

Keeping up with the latest news regarding government contracting on Twitter:

Small Business Boundaries

ARMA Inc. - Monday, December 15, 2014

Stephanie Ward, guest posting at Small Biz Survival, has some thoughtful words about setting boundaries and saying "no":

Start by making a list of the strategic activities that are essential to the growth of your business. These are the actions to say yes to. Say no to anything that doesn’t fall under your strategic activities. This is what it means to set business boundaries. It may sound simple, but many people find that saying no is an extremely difficult thing to do.

Head over to Small Biz Survival to read the full post.

Free Webinar this Thursday

ARMA Inc. - Thursday, December 11, 2014

Small Biz Trends is hosting a free webinar called Small Business Outlook 2015, a free webinar hosted by Biz2Credit and Small Business Trends Thursday, Dec. 18, 2014 at 3:00 p.m. EST.  The webinar will include timely seasonal topics like accounting, finances and incorporation. For more info click the banner below.

Improving Customer Experience

ARMA Inc. - Thursday, December 04, 2014

 A post over at Smashing Magazine by Matt Reamer about designing a product got us here at ARMA thinking about how we interface with customers.   Reamer looked at four aspects of user experience (that he attributes to Jeffrey Rubin):

  • Usefulness
    product enables user to achieve their goals — the tasks that it was designed to carry out and/or wants needs of user.
  • Effectiveness (ease of use)
    quantitatively measured by speed of performance or error rate and is tied to a percentage of users.
  • Learnability
    user’s ability to operate the system to some defined level of competence after some predetermined period of training. Also, refers to ability for infrequent users to relearn the system.
  • Attitude (likeability)
    user’s perceptions, feelings and opinions of the product, usually captured through both written and oral communication.

All four of these areas are places that small businesses can also look at their customer-facing employees and points of interaction.  Is the information that you provide through your website actually useful to a prospective customer or business partner?  Are your communication channels effective?  Do interactions with your portals or employees improve after the partners learn how your organization works or do they get trapped by inconsistency? 

Look at your organization from new eyes, and with the intention of improving usability.  It may surprise you.


Recent Posts


Tags


Archive