
Church of the People recently reposted this graph depicting the changes in where consumers place their trust in the last year (click through to their page to see the graph larger). The biggest changes that are evident here are the sharp decline in rtrust of company/government spokespersons and marked rise in trust of “someone just like you.”
What does this mean for businesses, smal and otherwise? Charles Green, guestblooging at 1to1 Media, suggests that the solution to the decline in consumer trust in businesses is simpler than you’d think, and begins by trusting your customers. How can a business put that into action? Read on for some of Green’s suggestions and read his full post for more insight into the inner mechanics of trust.
There are many ways you can begin to trust your customers. Give a penny, take a penny is a very small retail example, but you can scale the idea, too. Try offering more free information. If someone asks a question (e.g., “how much does it cost unbundled?”), answer it. If you don’t offer a feature, say so. Make more information available on your website. Offer guarantees, no questions asked. Give out free samples; give out free advice.
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