The “right way” to go about business best practices is scarcely undisputed. And finding the “sweet spot” between two different schools of thought is often the way to go for many of us.
Josh Jantsch at Duct Tape Marketing takes the time today to extol the value of “analog experiences,” and explores them in a podcast with Ramon Ray, creator of Small Business Summit. What’s an analog experience? They range from connecting customers to each other and facilitating the discussion there in that point of contact to stakeholder meetings to networking events. Person to person connections.
In contrast, Alice Bredin at OPEN Forum wants you to “go digital.” That means being cogniscant of the growing trends towards utilizing mobile technology and being hyperaware of your online presence. But not just that, but planning and tracking the ways that your online platforms are utilized so that you can continue to optimize those pathways.
The two perspectives aren’t impossible to marry — what’s your sweet spot look like?