Posts Tagged ‘Zappos customer service’

What can you learn from the customer service leaders?

Thursday, March 24th, 2011

There are businesses out there that are known for their exceptional customer service. What is it exactly that sets them apart? More importantly, are there are any lessons that can be immediately applied to your organization?

Zappos, the online shoe retailer, is known to be a customer service leader.  What can you learn from Zappos? “The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses” on PracticalECommerce.com provides a great starting point. According to the article, the five ideas that you can institute are:

  1. Fast response time
  2. Take returns without question
  3. Have solutions at the ready
  4. Treat your customers well (this should go without saying)
  5. Treat each customer as an individual (also, should go without saying)

What is telling about this list is the implication that some businesses do not live by these “rules.” Some businesses are not customer-service oriented and therefore, don’t treat customers right.

These five lessons from Zappos are applicable to every kind of organization. If you provide a service and not product, you can still make “returns” easy. If the customer is not satisfied with your service, don’t grill them about it…try to rectify the situation.  What types of issues are your customers most likely to face? Why not brainstorm solutions and empower your customer care people to find ways to help?

Here’s an exercise: Think about who you consider a customer service leader . What makes that business stand apart? What  lessons can you draw from their service, and what can you apply to your business?

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Happy employees=happy customers

Tuesday, June 8th, 2010

As a customer, when you deal with someone who is not happy in their job, you know it. This person does not make you feel good about whatever you are asking him or her to do, even if it is routine. You walk away from the interaction feeling unsettled.  This happens a lot at airports where you often encounter harried counter agents who are aggressive or unhelpful or aboard the airplane, where flight attendants barely greet you.

What happens if, on the other hand, you deal with someone who is happy with his or her job and company? You are treated well. That employee feels good and wants to help you. Happy employees want to do their jobs, and moreover, do them well.

Tony Hsieh, CEO of Zappos.com, the online shoe retailer, believes that happy employees will help the company with its bottom line. Hsieh and Zappos were profiled on CBS Sunday Morning, when viewers were shown in how many ways the company is different.  Because Zappos only wants dedicated employees, the company offers a cash reward if someone wants to quit.

On the customer service end, Zappos is truly remarkable. Customer service reps do not have any time limits on calls. They will spend as much time as necessary to make a customer happy. According to CBS, the longest customer service call at Zappos lasted more than five hours!

Interviews with Zappos’ CSRs revealed that they are happy with their jobs,  and not because they are better compensated then anywhere else. It is because the feel ownership, connection and satisfaction. They have leeway in working with customers. They are happy working at Zappos, and customers know it.

Hsieh has recently written a book based on his company’s experience: Delivering Happiness: A Path to Passion, Profits and Purpose. It should be a worthwhile read for anyone who sees the connection between employee morale and the bottom line.

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