There are businesses out there that are known for their exceptional customer service. What is it exactly that sets them apart? More importantly, are there are any lessons that can be immediately applied to your organization?
Zappos, the online shoe retailer, is known to be a customer service leader. What can you learn from Zappos? “The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses” on PracticalECommerce.com provides a great starting point. According to the article, the five ideas that you can institute are:
- Fast response time
- Take returns without question
- Have solutions at the ready
- Treat your customers well (this should go without saying)
- Treat each customer as an individual (also, should go without saying)
What is telling about this list is the implication that some businesses do not live by these “rules.” Some businesses are not customer-service oriented and therefore, don’t treat customers right.
These five lessons from Zappos are applicable to every kind of organization. If you provide a service and not product, you can still make “returns” easy. If the customer is not satisfied with your service, don’t grill them about it…try to rectify the situation. What types of issues are your customers most likely to face? Why not brainstorm solutions and empower your customer care people to find ways to help?
Here’s an exercise: Think about who you consider a customer service leader . What makes that business stand apart? What lessons can you draw from their service, and what can you apply to your business?
