Every business that’s moved from startup into modest success has run the risk of falling into complacency.  Diana Helbig understands that.  Is this you?

Imagine this: a small business owner creates and implements a
prospecting plan. As they move forward, they start realizing results.
Those results include meetings with prospective clients, proposals, and
sales. The busier they get, the less they prospect. As a matter of fact,
they pull back from active prospecting. And they might not even realize
they are doing it!

Helbig has some thoughts on what sort of mindsets can trick you into backing up on your prospecting.  Worth reading to make sure you don’t slip into them yourself.