Geri Stengel at the Ventureneer explores the strategies that women-owned business use to increase the growth of their businesses with Marsha Firestone, president and founder of the Women Presidents’ Organization.
The five key points they discuss are:
1. Access to key customers
2. Diversity in markets
3. Saving customers money
4. Technology can be a critical differentiator
5. By listening to a customer’s frustration
Head over to the full article to read more.