Geri Stengel at the Ventureneer explores the strategies that women-owned business use to increase the growth of their businesses with Marsha Firestone, president and founder of the Women Presidents’ Organization.

The five key points they discuss are: 

1. Access to key customers 

2. Diversity in markets

3. Saving customers money

4. Technology can be a critical differentiator

5. By listening to a customer’s frustration

Head over to the full article to read more.